To know what is a keyword tool and find out what is a keyword research tool for, let’s look at some basic information first. The infographic below shows the workings of your website, and how to make money online from it.
The main point here is the Tools part. There are several tools which you can use to attract visitors to your website, I will be covering these in later posts, but now let’s focus on the first tool.
What is a Keyword Tool?
When you want to find out something from the internet, when you want to search for stuff, you would go to google and type in whatever you are interested in. You are using “KEYWORDS” to do the search.
Just imagine this, in this whole world, at this point in time, at this particular moment, how many people are using google or yahoo or bing to find things. Can you even begin to guess, what are the words being keyed into the search bar, what kind of information are people looking for?
That’s what the keyword research tool is for, to give us a summary of the search results:
1. What are the keywords that people are searching for?
2. How many searches have been done for the keyword in total
3. How many searches for the keyword do we get in a month?
4. How many websites are providing information on that particular keyword?
So the main purpose of using a keyword tool for your website is to improve seo, or search engine optimization.
That means when your webpage contains a particular keyword (or a group of keywords) that people are searching for, your page would appear in the search results. If there is little competition for that keyword, then wham! your page is going to appear on google’s first page, and there’s a high chance that people are going to click in and visit your page.
See the Keyword Tool At Work
♣ Column 1 above shows the total number of searches, the higher the number, the better
♣ Column 2 shows the montly traffic, that gives us an idea of the average search results on a montly basis
♣ Column 3 is where we have to take note and use this information to our advantage. This shows how many websites actually contain that keyword. If you have little competition in that, your post will rank higher when people do a search on google.
Let’s say the Competition column shows 100 results, it is likely your article will be appearing on page 10 or 11 of google but if there are only 20 results, you are going to be on page 2 or 3, there is a high probability that people will see your site and click into it to find out more.
So, that leads us to the next question.
What is the Best Free Keyword Tool To Use?
The results above shows the search done from my #1 keyword tool, I highly recommend the use of this keyword tool because:
1. It is accurate and comprehensive
2. It gives you keyword suggestions
3. It is free
4. There are 5 types of information provided:
(i) Total searches
(ii) Monthly traffic
(iv) Article power
(v) PPC power
The last column “Dig” just opens up the search and gives you even more keyword suggestions, which is also helpful if you run out of ideas!
This is an inhouse keyword tool which you get together with your Wealthy Affiliate membership.
(You get 30 free searches under the free membership in Wealthy Affiliate, and unlimited searches for a premium membership)
Signup here to use this Keyword Tool immediately (you only need to provide a name and an email address, no credit card required)
Other Free Online Keyword Tools
Keyword Suggestion Tools
My Review: This free keyword tool from wordstream gave you free keyword suggestions, but to get information on search volume, traffic and competition, you would need to sign up and pay for the Pro version (they have a 7-days free trial)
My Review: Answerthepublic is an interesting tool, my single phrase above gives me 54 suggestions, using the why, when, what, who, which and how keywords. This is a good tool to use to spark off ideas.
My Review: Soolve returns search results based on the different search engines, major websites or social media, this is good if you are targeting certain areas or a specifc platform like youtube.
Keyword Research Tools
The next one on the list is the kwfinder, which provides more detailed results. As seen from the picture above, it provides the folllowing 6 types of information:
(i) Keyword suggestions
(ii) Monthly search volume
(iii) Average cost-per-click (CPC)
(iv) Competition (%)
(v) SEO difficulty (%)
(vi) detailed analysis on domain authority, page authority, MozRank, MozTrust, backlinks, facebook shares and G+ shares
My Review: If you need very detailed information right down to your actual competitors’ websites, then this is the website to use.
The only downside is the results are represented in percentages, instead of telling you the actual number of competing websites. Other than that, this is a great tool to use and it is totally free too!
Lack of ideas? Have a keyword in mind but don’t know how to find the long-tail ones for better results? Read on.
Take a keyword, use Soolve to generate some ideas, then use WA’s keyword tool to get the long-tail keyword that has a high search volume and low competition.
Write your article based on that long-tail keyword, you would want to include it in your title, within the first paragraph and somewhere towards the middle or the end of your article.
Are you using any of the keyword tools? Do you find any of the above useful? Do let me know and leave your comments below, thanks!