Google and Keywords are like members of the same family. Google is like the house and keywords are the keys to the different rooms within the house.
What Does Keywords Mean To Google?
We all know that Google is a search engine, and we mainly use Google to find information. That is where keywords come into place.
We input keywords into the Google search bar and it will display tons of relevant (sometimes irrelevant) information for us to view.
This is similar to checking up a word in the dictionary, we have a word (keyword) and flip it to the relevant page.
The dictionary would then give us the meaning of the word, sometimes with related phrases as well as examples of sentences.
The process of searching for information on Google is much the same, the difference is, Google’s database is huge, Huge, HUGE!
So instead of giving you the meaning of a word like what the dictionary does, it gives anything and everything.
Google is getting smarter these days and is able to make connections within a website for relevant content. So, even if you did not use a “specific keyword”, Google may still be able to pull out content based on the relevance of a website.
However, keywords will still form the backbone of Google’s database, therefore, for a website to rank well, doing keyword research is absolutely important!
Free Online Keyword Research – Try it out now!
What Are Long Tail Keywords?
Have you heard of this term and wonder what are Long tail keywords?
No, they are not a new breed of animal? Long tail keywords basically mean a keyword phrase.
For example, take the word “health”. By itself, it is a keyword, but probably nobody will simply input health and get the relevant results they are looking for.
Instead, we are more likely to key in something like “Healthy Life” or “How To Improve Health”. So, phrases like these are called long tail keywords.
How To Search For Keywords
Now that we got the definition of long tail keywords out of the way, let’s find out how to search for keywords.
Using a keyword research tool is one of the best ways to do that.
A good tool will give you all the information you need.
For example, the one I use gives me 4 important data:
1. Total no. of searches
2. Expected monthly searches
3. No. of competitive websites with the same keywords
4. Keyword suggestions
These are probably the most important information you would need to target your post.
What to do with the Keywords?
Instead of a keyword tool, you can use Google if you are more familiar with it.
Besides acting as your Personal Data Analysis Assistant, Google can also be your Virtual Assistant for keyword research as well.
Let’s jump right in and take a look.
Using the Alphabet Soup Method
See this in action here:
There is a huge amount of keyword possibilities here. Take the example of the keyword “health” above, here is a simple way to get a few more additional keywords:
I add an “a” behind and I instantly got 4 more keywords:
Adding a “b” gives me the following results.
Let’s see what we get for “c”
You can go on and on using this method and you would never run out of keywords to search for. From A to Z, you can try each and every variation. Try it out with specific words too.
Here is an excellent article on the “At Least 12 Ways to Search in Google“. Use the techniques mentioned in the article and your keyword research will be much more sophisticated.
10 Best Free Keyword Research Tools
Spark-off your keywords
By now you know how to use a keyword tool to find keywords, but what if you have run out of ideas?
Do you sometimes feel there could be more variations of the keyword but you are facing a mind-block? You feel as if you are stuck in the current concept.
Here are some suggestions to break through your mind-block:
According to Wikipedia,
Google Trends gives you the latest and hottest topics that people are currently searching for. You can also refine your search by countries, a particular region, cities as well as languages. Leverage this to your advantage.
2. Spark Keyword Tools
Keyword tools that provide a wider scope are especially useful when you are stuck. I call these “Spark Keyword Tools”. These intelligent tools will spark off your ideas and give you lots of options to choose from.
This is a very cool tool. You can see from the above picture that it gives you results from 6 different sources: Wikipedia, Google, Amazon, Answers, Youtube and Yahoo. That should spark off a lot of inspiration and ideas!
Using the 6 Ws of Why, When, Where, What, Who, Which and How, lots of possibilities and suggestions are provided. This is definitely useful when you have no idea what to write.
Look at the search above, just one word alone gives you 138 results.
It also has another cool feature similar to the Alphabet Soup method. Once you get your results, scroll down and you will see related results arranged alphabetically. I got 1009 results from this one!
A basic keyword tool which gives only keyword suggestions, nothing sophisticated and nothing extra. It is nowhere as helpful as my No. 1 Recommended Keyword Tool. If you would like just plain suggestions, this is a functional keyword tool to use.
The above are recommendations for background research. I hope you find these useful. If you have any queries on how to use any of the suggested tools above, feel free to leave me comments below.