Have you heard of the phrase “Content is King”? Then you might wonder how to write good content for a website, how do you actually write contents that attract the eyeballs and entice people to read?
8 Ways To Create Killer Content
1. Let your personality shine through
I am going to ask a very stupid question here:
Do you like to read textbooks?
Surely most would answer “No”, as textbooks are dry and uninteresting, and why is that so? The reason is because textbooks mostly provide generic information and lack personality and that bores people to the skull.
I prefer to write in a more personal manner, I like to talk to people and I write as if I am talking to you. Does my personality show through here? 🙂
If you are funny, inject your article with humor and make your readers laugh. If you are better with pictures than words, write less and take more pictures. If you cannot write at all, do a video with mime actions. You get my point?
What makes each individual interesting is we all have different characters and thinking processes. The human brain is so complex that it is able to link up to different experiences and make different connections.
That’s what makes this world a diversified and fun place to be in.
Another way of showing your personality is by sharing stories. These could be:
(1) Your real-life experiences
(2) Something you have heard from others and you have an opinion about
(3) Thoughts and ideas which you pulled out of the air but which will attract readers
2. Use Enticing Images
Do you instantly feel calm looking at the above picture? Sometimes a picture really conveys a message where words fail. Of course, when I said “enticing images” I don’t mean anything suggestive or unbecoming.
Look at the pictures below, and feel the different kinds of emotions they invoke. Can you tell me what makes them enticing?
If you add appropriate images into your article, you are adding value to your contents and ultimately you are increasing the overall user experience of your visitors.
3. Add in Videos
Videos will always attract clicks, there is just something enticing about that little triangle that makes us want to click it.
If you click on the above video, that proves my point.
Do this experiment now, when you log on to a news website or any social media (Facebook, Twitter etc), watch how often you yourself click on videos to watch. Got an idea of your video-viewing habits?
If you are a representative of the vast audience out there, how many people do you think are watching videos at any given minute? Also how many people are actively creating videos these days with the ease of taking videos with our smartphones?
If you have taken any video, your website is the perfect place to showcase them!
Sidenote: If you upload videos directly onto your website, it is going to take a lot of bandwidth and may slow down your site considerably. What I would advise is to upload them onto Youtube or other video websites, then linking or embedding the videos to your site.
Learning how to create a good video would be a useful skill to acquire, but before you master this skill, you might want to know how to put a video together without recording your own (see my example above).
4. Do research
Hard work pays off, be responsible for your content.
When I first did my Wealthy Affiliate review, I wrote everything from my own personal point of view, making sure to add in my honest feelings, the pros and cons, the good and the bad etc.
I wrote a thorough review because I have a firsthand experience of this awesome community.
It wasn’t so smooth going for the next product review I did because I have not used it before. Before writing it, I have absolutely no idea what I am going to write.
I decided to do an extensive research and after a few days of reading and analyzing, I expose it as a scam based on my own research. I did not claim that I signed up for a particular course and was scammed.
The conclusion was purely based on my own extensive research, which I made sure was as thorough as possible. Read the full review here.
So, what do you write a review for a product that you have never used before?
First Rule: Be honest
If you have not use a product before, do not claim to do so. Readers are discerning and anything untrue will get exposed very soon. Dishonesty is the fastest way to damage your reputation and any trust you have built up.
Second Rule: Always follow the First Rule
I couldn’t stress that enough.
Third Rule: Be Informative
You can write a review based on your own research and findings, based on others’ reviews, based on figures and statistics etc. You are providing a service for your readers by taking the load of research off their shoulders.
5. Leverage On Existing Quality Posts
If you have been building your website for a while and posting articles regularly, you would have some pillar articles already. These are the evergreen contents which are most useful to your readers and they are of high quality.
If you have a few of these quality posts, you can always leverage on them by writing related posts around similar topics and then linking to it.
Advantages of linking to your own posts:
♥ Builds up your own knowledge, the more you research on a topic, the more you know and when you share this knowledge with your readers, you gain credibility
♥ It works wonders for your website SEO and increasing your ranking
Bonus Tip #1
6. How To Write Your About Page
The purpose of the About page is simply to tell your readers Who You Are. This is your self-introduction to the world. Let’s do a practice run now.
- Stand in front of the mirror.
- Put on your best smile.
- Answer the following questions.
What’s the one thing you like to tell your readers?
What do you want them to know about you?
Have some experience you like to share, a story that motivated you? Share it here.
Unveil the mystery, let your readers see a real face behind the scenes. Whether your self-introduction is short or long, it doesn’t matter. The point is to establish trust with your readers.
Quick tip: Putting up a picture of yourself in the introduction is a battle half-won
Bonus Tip #2
7. Be a Creator
(and not just a follower)
Here’s a little poem to illustrate:
Bonus Tip #3
8. Always have fun
When you enjoy what you do, you will never run out of ideas. Learn from the prolific writers.