To find out how to do SEO for a website, let’s first find out what is SEO and what is the purpose of SEO.
After we get the basics out of the way, I will be sharing with you the 7 Must-Have SEO Tools, do SEO the proper way and do it right from start.
Ready? Let’s get into it.
What is SEO?
(Definition sourced from searchengineland)
With SEO, there is no payment involved, visitors find your website mainly through searching for relevant keywords.
Purpose of SEO
Get on to page 1 of Google / Yahoo / Bing or any other search engines.
When you are on Page 1 of Google:
- People find your website easily
- Higher click-through rates
- Higher traffic volume = More income
7 Essential SEO Tools
~ Never go without them ~
~ Your Virtual Keyword Assistant ~
If you are trying to rank on Google, of course Google will be the No. 1 must-have tool. As one of the most widely-used search engine,s Google acts as a database of most websites.
The only method any person in this world uses to find a website is by searching for keywords. To get your website noticed by Google, the first step would be to keep Google informed of your new website as well as any updates.
This is usually done through the Google Webmasters Tool by submitting your sitemap to Google. This is like a roadmap pointing Google in the right direction as to where to find your website, and how to navigate within it.
After you have submitted your sitemap, your website will get indexed very soon.
Indexed vs Ranked
When you are indexed – you are in the official directory of Google
When you are ranked – Google regards your website trustworthy and places you in a higher position for the related search terms
2. Keyword Research
~ A Powerful SEO Method ~
Now that you understand the importance of Google, the next thing to focus on would be doing your keyword research.
Do you know what people are searching for? Do you know the latest trends or the popular items that people are looking for?
We will get this information from doing keyword research. Having a powerful keyword research tool will save you a lot of time and trouble here, and will help you quickly determine the best long-tail keywords to use.
Find Keywords Now!
3. Webmasters Tool
~ Instant SEO ~
I personally recommend using a Wordpress plugin for this. Connect your Wordpress site with the Webmaster Tools and most of the settings are automated from there.
Within each page/post, you can simply input the meta-title and meta-description and that’s it. Saves you a lot of time and effort.
The plugin I recommend is All-in-one SEO.
Master the Webmasters Tool and use it to your advantage. I have devoted an article on how to set up the Webmasters Tool and some of the basic usage and other tips and tricks.
For installation of plugins, check out my Wordpress training.
4. Images & Videos
~ Capture the Eyeballs ~
Imagine reading pages and pages of text with no pictures to break the monotony, you will be driving people away from your website instead of getting the desired traffic. Having images between your text always improve readability and thus retaining your readers.
There is an algorithm called the “bounce rate” which will affect your ranking. When visitors on your site are not attracted by the contents and they click away (“bounce away”), Google is going to draw the conclusion that your website is not useful nor attractive enough, thus having a high bounce rate is going to lower your ranking.
This is where images and videos are powerful tools to use to retain visitors.
People love looking at interesting pictures and there is something about the triangular play button on videos that always entices people to click on it.
So if you have eye-catching images and interesting videos, make sure to use them appropriately in your website.
~ Making Connections ~
I will be touching on a few basic types of links you should be doing for best SEO results. Links are important because it is making connections. When things are connected, it aids in understanding and further reading on the subject.
Here I will discuss 3 types of links:
Internal links are like the different corridors, passage ways, doors and windows within your website. Open the door (link) and you find yourself in another room. When you have a lot of related content located in different pages, make sure to at least link some of them together.
Having a few related pages inter-linking with one another is better for SEO, as compared to tons of single, standalone pages without any linking. Having more pages on 1 topic shows development of the subject and thus, more authority.
Wikipedia is one of the sites I used more often. This is a neutral, authority site which is trusted by almost anybody, so linking to it makes your website more reliable too and it shows that you have done some research.
By providing external links to useful websites, you are providing readers with the ease of visiting that website without them having to search for it. You are providing a service here but make sure your links are relevant and helpful.
In the past, backlinks are a big thing. Website owners try to get other sites to link to them, and increase traffic in the process. When many sites are linked to yours, you are likely to get more traffic.
There are several ways to get backlinks which I won’t go into here. However, during my research for this post, I came across this article about backlinks hurting your site, so now I only recommend natural backlinks.
6. Get Social
~ Announce to your circle of friends ~
Social media is the hype these days. Pictures, videos and the most updated news are constantly being shared within and across the major social media platforms like Twitter, Youtube, Facebook, Pinterest, Instagram, and don’t forget Google Plus.
The same goes for your website, share your blog posts regularly and you will widen your influence and get exposure. Of course different social media will have different strategies for increasing influence but that will be covered in another topic.
Besides increasing your influence, social sharing also has another advantage. Know what it is? Yes, you guessed it! It’s SEO all the way! Google loves Youtube and Twitter (members of the same family), so constantly being active on these 3 platforms will shoot up your ranking.
Let’s get social now, click on the icons below to link with me!
7. Engage & Interact
~ Hey! I’m for real ~
♥ Don’t you appreciate comments and feedback on your work?
♥ Don’t you like to ask questions and get some answers?
♥ Don’t you just love engagement with your visitors and have great conversations with them?
If you like all of the above, get it going on your website. Conversations lead to activity, just like a tennis match too and fro and Google loves activity (I repeat that, Google LOVES activity). Need I say more?
If you have enjoyed the above 7 tools or have others to add on, do implement No. 7 right now and leave me some comments. I always reply back!